Ask HN: How do you handle marketing as a solo technical founder?

I've shipped multiple products over the past few years. Every single one followed the same pattern: build, post, get 12 likes from friends, a bit of organic traction, then nothing. Back to coding a new thing. I know I need marketing he

Why it matters: Useful because it points to a real product or platform update, not just general hype.

Useful for: Most useful for builders, product teams, UX people, and anyone tracking practical web and AI shifts.

Different because: Worth opening when the release changes what teams can actually ship, integrate, or test soon.